Role: Social Media and Digital Marketing Specialist (2024)
📍Location: Toronto, Ontario, Canada
At XENA Marketing Agency, I managed four diverse social media accounts across various industries and platforms.
1. XENA Marketing Agency’s Account
Content Creation: Designed visually appealing posts, stories, and infographics aligned with the agency’s brand identity.
Strategy Development: Implemented growth-oriented strategies to increase follower engagement and attract potential clients.
The Results:
Increased accounts reached by +669.3% and accounts engaged by +361.5% through optimized content strategy and audience interaction.
2. Security Training Company OEIS’s Account (Canada & USA)
Platforms Managed: Created content strategies tailored to diverse audiences across four platforms (Instagram, LinkedIn, Facebook, TikTok) for both Canadian and US branches.
Content Execution: Developed engaging posts, including videos, graphics, and informative content about training programs, certifications, and industry updates.
Used paid promotions to increase visibility and attract targeted followers.
The Results:
Achieved +600.2% growth in accounts reached and +455% in engagement, significantly increasing brand visibility.
Improved brand recognition across North American audiences.
3. Author’s Account
Account Launch: Built and launched the author’s social media presence from scratch.
Strategy Development: Created a unique voice and visual style for the brand, reflecting the author’s personality and works.
Content Calendar: Designed and executed a structured content plan, balancing promotional posts, book excerpts, and audience engagement content.
The Results:
Achieved +13,800% growth in accounts reached and +1,000% growth in engagement within the first months.
Kateryna Fomina 