ABOUT / KATERYNA FOMINA
TORONTO, CANADA

ABOUT
me.

I’m Kateryna, a digital marketer working across
strategy, content, paid media, CRM and digital experiences.

Over the past 6+ years, I’ve worked across tech,
e-commerce, sports, agencies and research — building
campaigns, websites, content systems and digital
experiences that connect brands with their audiences.

I like working where marketing, creative and product
overlap: turning ideas into things people can actually
see, click, use and remember.

01 / HOW I WORK

Strategy first.
Curiosity always.

I’m most at home in roles where I can connect the dots
between channels rather than work in just one of them.

One day that might mean building a campaign strategy.
The next, optimizing a landing page, editing a video,
digging into performance data or figuring out how the
whole customer journey can work better.

I enjoy having ownership, experimenting with new ideas
and working closely with people across marketing,
design, product and operations.

02 / EXPERIENCE

WHERE I’VE
worked.

2026 — PRESENT

OFF LIMIT SPORTS

Marketing Specialist (Contract)

TORONTO

2025 — 2026

FOOD MAMBA TECHNOLOGIES

Senior Marketing Specialist

TORONTO

2024 — 2025

TORONTO METROPOLITAN UNIVERSITY

Research Assistant

TORONTO

2024

XENA MARKETING AGENCY

Social Media & Digital Marketing Specialist

TORONTO

2020 — 2023

KLADOVAYA ZDOROVYA

Content Marketing Specialist

E-COMMERCE

2021

SAINT PETERSBURG FAIR

Social Media Specialist

EVENTS

2019 — 2020

FAVORI.SHOP

Content Marketing Specialist

E-COMMERCE

03 / TOOLKIT

WHAT I
work with.

MARKETING

Paid Media
Social Media
Email & CRM
SEO
Content Strategy
Campaign Strategy

DIGITAL

WordPress
Wix
Google Analytics
Google Search Console
Google Ads
HTML

CREATIVE

Canva
Adobe Photoshop
CapCut
Figma
Copywriting
Visual Content

WORKFLOW + AI

Jira
Monday.com
Zoho
Mailchimp
ChatGPT
Claude
Lovable

04 / EDUCATION

ALWAYS
learning.

2024

MBA ESSENTIALS

Rotman School of Management · University of Toronto

2024

FOUNDATIONS OF DIGITAL STRATEGY & MARKETING MANAGEMENT

University of Toronto School of Continuing Studies

2019

MASTER OF ECOLOGY & NATURE MANAGEMENT

Kerch State Marine Technological University

2017

BACHELOR OF ECOLOGY & NATURE MANAGEMENT

Kerch State Marine Technological University

SELECTED CERTIFICATIONS

INSIDE LVMH  ✦ 
GOOGLE ANALYTICS  ✦ 
HARVARD BUSINESS SCHOOL ONLINE

05 / BEYOND MARKETING

WHEN I’M NOT
marketing.

You’ll usually find me drawing, at a concert,
exploring an exhibition, doing yoga, cycling or kayaking —
and probably testing another AI tool somewhere in between.

HAVE SOMETHING INTERESTING IN MIND?

LET’S MAKE
something good.


GET IN TOUCH ↗