About Me
I’m a Digital Marketing and Product Marketing Specialist with over 6 years of experience helping companies grow through data-driven marketing, content strategy, and digital product positioning.
My work spans across B2B marketplaces, e-commerce, agencies, and research initiatives, where I’ve led projects including website redesigns, SEO growth strategies, social media campaigns, and email marketing programs. I enjoy bridging the gap between marketing, product, and design to create digital experiences that attract users and drive business growth.
At Food Mamba, a Toronto-based corporate catering marketplace, I contributed to marketing strategy, website optimization, and product marketing initiatives that improved SEO rankings, expanded brand visibility, and supported growth across a 200+ vendor platform.
I’m passionate about building clear, engaging digital experiences — from websites and content strategy to marketing campaigns and brand storytelling.
SKILLS
Product Marketing, SEO & Website Optimization, Content Marketing Strategy, Social Media Marketing, Email Marketing & Campaigns, B2B Marketing & Lead Generation, Website & Landing Page Optimization, Digital Campaign Strategy, Copywriting & Content Creation, Visual Content & Marketing Design
SOFTWARE
Adobe Photoshop, Canva, CapCut, Monday.com, Constant Contact, WordPress, Google Analytics, MailChimp, Zoho, Jira, Lovable, Claude
EDUCATION
- Foundations of Digital Strategy and Marketing Management – University of Toronto School of Continuing Studies | Toronto, ON | 2024
- MBA Essentials – University of Toronto – Rotman School of Management | Toronto, ON | 2024
- Innovation and Creativity – Harvard Business School | 2024
- Performance Measurement – Harvard Business School | 2024
- Master of Ecology and Nature Management – Kerch State Marine Technological University | Ukraine | 2019
- Bachelor of Ecology and Nature Management – Kerch State Marine Technological University | Ukraine | 2017
PROFESSIONAL EXPERIENCE
Senior Marketing Specialist
Food Mamba | Toronto, ON | April 2025 – Present
Research Assistant
Toronto Metropolitan University | Toronto, ON | November 2024 – February 2025
Social Media and Digital Marketing Specialist
XENA Marketing Agency | Toronto, ON | February 2024 – September 2024Content Marketing Specialist
Kladovaya Zdorovya Inc. | Russia | October 2020 – April 2023Social Media Specialist
Arts and Crafts Festival “Saint Petersburg Fair” | Russia | May 2021 – October 2021Content Marketing Specialist
Favori.shop | Ukraine | March 2019 – September 2020
WHERE I’M HEADED
I’m interested in growing at the intersection of digital marketing, product marketing, and user experience. I enjoy working on platforms and digital products where marketing, technology, and customer experience come together.
My goal is to contribute to teams building innovative digital products, marketplaces, and scalable marketing systems. I’m particularly passionate about improving how companies connect with their audiences through better websites, data-driven campaigns, and clear product positioning.
I’m always learning new tools and strategies and enjoy working in environments where experimentation, creativity, and measurable impact are valued.
INTERESTS AND HOBBIES
Kateryna Fomina 