SELECTED work
OFF LIMIT SPORTS
Where community, content and performance play on the same team.
223K+
Social content views
10×+
Registration value vs. acquisition cost
67%
Email open rate
6%
Email click rate
FOOD MAMBA
Building the product and marketing systems behind a 200+ vendor B2B marketplace.
#1
Google ranking for targeted keywords
200+
Marketplace vendors
30%
Email open rate
END-TO-END
Lifecycle marketing
TORONTO METROPOLITAN UNIVERSITY
Turning complex research into accessible digital and editorial experiences.
WEBSITE
Designed & launched
REPORT
Content & visual design
RESEARCH
Synthesis & storytelling
POLICY
Academic communication
XENA AGENCY
Turning content strategy into measurable audience growth.
4
Client accounts managed
+13,800%
Reach growth on new account
+1,000%
Engagement growth on new account
+600.2%
Overall reach growth
HEALTH PANTRY (KLADOVAYA ZDOROVYA)
Turning complex healthcare information into content that helps customers discover, understand and choose products.
3,000+
eCommerce product pages optimized
150+
SEO-driven articles created
200+
Retail stores
+25%
Email CTR growth
WHAT I
DO
Strategy and execution across the full digital marketing journey.
01 STRATEGY
Digital Strategy
Campaign Strategy
Content Strategy
Audience & Competitor Research
02 GROWTH
Paid Media
SEO
Social Media Management
Campaign Optimization
Analytics & Reporting
03 CRM & CONTENT
Email Marketing
Lifecycle Marketing
Copywriting
Content Creation
CRM
04 DIGITAL EXPERIENCE
Websites & Landing Pages
E-commerce
Product Marketing
UX/UI Principles
CMS & QA
MY TOOLKIT
Platforms and tools I use to turn strategy into execution.
ADS & ANALYTICS
WEB & PROJECT
CRM & EMAIL
CREATIVE
AI & PRODUCTIVITY
