Role: Content Marketing Specialist (2020 – 2023)
📍Location: Saint-Petersburg, Russia
Kladovaya Zdorovya is the largest orthopedic retail chain in Russia, specializing in high-quality products designed to support health and mobility.
Scope of Work:
Content Creation and Social Media Management: Developed engaging and informative content tailored for the company’s social media platforms and online store.
Email Marketing: Created and managed email campaigns, employing advanced segmentation and personalization techniques to boost customer engagement.
Website Redesign: Spearheaded the redesign of the homepage and product cards, enhancing user experience, visual appeal, and functionality.
Blog Writing: Authored approximately 200 blog posts for the company’s website, covering topics related to health, wellness, and product usage, driving organic traffic and establishing the brand as a thought leader.
Social Media:
The Results
Grew the social media follower base by implementing a consistent posting schedule and engaging with the community.
Boosted social media engagement rates through compelling and well-researched content tailored to audience preferences.
Website Redesign:
The Results:
Led a website page layout redesign, enhancing user experience and engagement, which resulted in a 35% increase in average session duration.
Optimized mobile designs to improve accessibility for smartphone users, leading to increased sales and mobile traffic engagement.
Improved SEO through optimized content, better product descriptions, and updated site architecture, resulting in significantly increased organic search visibility.
Email Marketing:
The Results:
Enhanced email newsletter click-through rates by 25% through personalized content and strategic segmentation.
Kateryna Fomina 