Web Design

Online store “Kladovaya Zdorovya” | Health Products

Project description

Kladovaya Zdorovya is the largest chain of orthopedic salons in Russia. Primary product range includes orthopedic and technical rehabilitation items, such as compression hosiery for the treatment and prevention of varicose veins, corsets, bandage products, orthopedic insoles, massage devices, and orthopedic pillows.

Goal

The goal of this project was to enhance the user experience and increase conversion rates on the online store website by redesigning the main page and product card. The redesign focused on simplifying navigation and improving the accessibility of key features and information, making it easier for users to find what they are looking for.

The Results:

Led a website page layout redesign, enhancing user experience and engagement, which resulted in a 35% increase in average session duration.
Optimized mobile designs to improve accessibility for smartphone users, leading to increased sales and mobile traffic engagement.
Improved SEO through optimized content, better product descriptions, and updated site architecture, resulting in significantly increased organic search visibility.