XENA Marketing Agency
Role: Social Media and Digital Marketing Specialist (2024)
📍Location: Toronto, Ontario, Canada
At XENA Marketing Agency, I managed four diverse social media accounts across various industries and platforms.
1. XENA Marketing Agency’s Account
Content Creation: Designed visually appealing posts, stories, and infographics aligned with the agency’s brand identity.
Strategy Development: Implemented growth-oriented strategies to increase follower engagement and attract potential clients.
The Results:
Increased accounts reached by +669.3% and accounts engaged by +361.5% through optimized content strategy and audience interaction.
2. OEIS Investigation and VIP Security
Platforms Managed: Created content strategies tailored to diverse audiences across four platforms (Instagram, LinkedIn, Facebook, TikTok) for both Canadian and US branches.
Content Execution: Developed engaging posts, including videos, graphics, and informative content about training programs, certifications, and industry updates.
Used paid promotions to increase visibility and attract targeted followers.
The Results:
Achieved +600.2% growth in accounts reached and +455% in engagement, significantly increasing brand visibility.
Improved brand recognition across North American audiences.
3. Author’s Account
Account Launch: Built and launched the author’s social media presence from scratch.
Strategy Development: Created a unique voice and visual style for the brand, reflecting the author’s personality and works.
Content Calendar: Designed and executed a structured content plan, balancing promotional posts, book excerpts, and audience engagement content.
The Results:
Achieved +13,800% growth in accounts reached and +1,000% growth in engagement within the first months.
Online store “Kladovaya Zdorovya” Health Products
Role: Content Marketing Specialist (2020 – 2023)
📍Location: Saint-Petersburg, Russia
Kladovaya Zdorovya is the largest orthopedic retail chain in Russia, specializing in high-quality products designed to support health and mobility.
Content Creation and Social Media Management: Developed engaging and informative content tailored for the company’s social media platforms and online store.
The Results
Grew the social media follower base by implementing a consistent posting schedule and engaging with the community.
Boosted social media engagement rates through compelling and well-researched content tailored to audience preferences.
Arts and Crafts Festival “Saint Petersburg Fair”
Role: Social Media Specialist (2021)
📍Location: Saint-Petersburg, Russia
The “Saint Petersburg Fair” is a large-scale arts and crafts festival that celebrates local handmade goods, supporting small businesses and local artisans by promoting their work to a broader audience.
Scope of work:
Content Creation and Social Media Management: Developed engaging and visually appealing content for the festival’s social media platforms, promoting events and showcasing the work of local artisans.
Content Strategy and Planning: Designed and executed a content plan that aligned with the festival’s goals, ensuring consistent posting and audience engagement.
Photography and Videography: Captured high-quality photos and videos of products, artisans, and events, creating a vibrant visual narrative for social media and marketing materials.
Event Support and Visual Design: Provided hands-on support during the festivals, contributing to event setup, design, and printed promotional materials such as posters and banners.
The Results:
Record-Breaking Attendance:
Through engaging social media campaigns, including giveaways and contests, the festival achieved its highest-ever attendance during the managed events.
Live and Timely Content:
Delivered real-time updates during the fairs, posting high-quality photos and videos before, during, and after the events, capturing the excitement and drawing more attendees.
Active Community Engagement:
Boosted audience interaction by promptly responding to comments and messages, fostering a vibrant and interactive online community.
“Serveased” Sustainability Hub
Project Description
Serveased is a service-driven social networking platform promoting a culture of sustainability in individuals, organizations, and businesses. Serveased aim to develop generations of sustainable-minded people and organizations making the world a better place.
Goal
The design concept for Serveased aimed to create visually engaging and interactive graphics that promote a culture of sustainability. The key was to convey the message of sustainable development to a wide audience in a way that is not only informative but also captivating, ensuring that users remain interested and involved in the platform.
Dark Blue and Orange Palette Integration
Seamless integration of the corporate colors (dark blue and orange) into the graphics, maintaining brand consistency while creating eye-catching and cohesive visuals.
Outcome
The graphics produced for Serveased serve as a testament to my commitment to sustainability and my ability to transform complex concepts into engaging visuals. These designs contribute to the platform’s goal of developing generations of sustainable-minded individuals and organizations, fostering a community dedicated to making the world a better place.
“Nusens” Construction Remediation
Kateryna Fomina 