While working at XENA Marketing Agency, one of our key clients was OEIS Security Training Company, whose account I managed. I oversaw their social media presence, creating and curating content related to security training, cybersecurity, private investigation, and private driver services. Through tailored strategies and engaging posts, I helped position OEIS as a trusted authority in the security and investigation sector.
Role: Social Media and Digital Marketing Specialist (2024)
📍Location: Toronto, Ontario, Canada
Platforms Managed: Created content strategies tailored to diverse audiences across four platforms (Instagram, LinkedIn, Facebook, TikTok) for both Canadian and US branches.
Content Execution: Developed engaging posts, including videos, graphics, and informative content about training programs, certifications, and industry updates.
Used paid promotions to increase visibility and attract targeted followers.
The Results:
Achieved +600.2% growth in accounts reached and +455% in engagement, significantly increasing brand visibility.
Improved brand recognition across North American audiences.
I also created a diverse range of video content for social media platforms such as Instagram, TikTok, and LinkedIn. This includes educational, entertaining, and user-generated content (UGC) videos, all designed to engage audiences and enhance brand presence.
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Kateryna Fomina 