Role: Marketing Specialist (2020 – 2023)
Kladovaya Zdorovya is the largest orthopedic retail chain in Russia, specializing in high-quality products designed to support health and mobility. As a Content Marketing Specialist, I worked on creating and optimizing content for the website, social media, and email marketing campaigns.
Scope of Work:
Content Creation and Social Media Management: Developed engaging and informative content tailored for the company’s social media platforms and online store.
The Results
Grew the social media follower base by implementing a consistent posting schedule and engaging with the community.
Boosted social media engagement rates through compelling and well-researched content tailored to audience preferences.
Email Marketing: Created and managed email campaigns, employing advanced segmentation and personalization techniques to boost customer engagement.
The Results
Enhanced email newsletter click-through rates by 25% through personalized content and strategic segmentation.
Website Redesign: Spearheaded the redesign of the homepage and product cards, enhancing user experience, visual appeal, and functionality.
Goal:The goal of this project was to enhance the user experience and increase conversion rates on the online store website by redesigning the main page and product card. The redesign focused on simplifying navigation and improving the accessibility of key features and information, making it easier for users to find what they are looking for.
The Results
Led a website page layout redesign, enhancing user experience and engagement, which resulted in a 35% increase in average session duration.
Optimized mobile designs to improve accessibility for smartphone users, leading to increased sales and mobile traffic engagement.
Improved SEO through optimized content, better product descriptions, and updated site architecture, resulting in significantly increased organic search visibility.
Blog Writing: Authored approximately 200 blog posts for the company’s website, covering topics related to health, wellness, and product usage, driving organic traffic and establishing the brand as a thought leader.
Kateryna Fomina 