Author’s Account (Social Media Marketing)

While working at XENA Marketing Agency, one of our clients was a novelist and thriller author, whose Instagram account I managed.

📍Location: Toronto, Ontario, Canada

Account Launch: Built and launched the author’s social media presence from scratch.

Strategy Development: Created a unique voice and visual style for the brand, reflecting the author’s personality and works.

Content Calendar: Designed and executed a structured content plan, balancing promotional posts, book excerpts, and audience engagement content.

Achieved +13,800% growth in accounts reached and +1,000% growth in engagement within the first months