Role: Social Media Specialist (2021)
📍Location: Saint-Petersburg, Russia
The “Saint Petersburg Fair” is a large-scale arts and crafts festival that celebrates local handmade goods, supporting small businesses and local artisans by promoting their work to a broader audience.
Scope of work:
Content Creation and Social Media Management: Developed engaging and visually appealing content for the festival’s social media platforms, promoting events and showcasing the work of local artisans.
Content Strategy and Planning: Designed and executed a content plan that aligned with the festival’s goals, ensuring consistent posting and audience engagement.
Photography and Videography: Captured high-quality photos and videos of products, artisans, and events, creating a vibrant visual narrative for social media and marketing materials.
Event Support and Visual Design: Provided hands-on support during the festivals, contributing to event setup, design, and printed promotional materials such as posters and banners.
The Results:
Record-Breaking Attendance:
Through engaging social media campaigns, including giveaways and contests, the festival achieved its highest-ever attendance during the managed events.
Live and Timely Content:
Delivered real-time updates during the fairs, posting high-quality photos and videos before, during, and after the events, capturing the excitement and drawing more attendees.
Active Community Engagement:
Boosted audience interaction by promptly responding to comments and messages, fostering a vibrant and interactive online community.
Kateryna Fomina 