Food Mamba Website Redesign & Product Marketing Case Study

Role: Senior Marketing Specialist (2025-Present)

📍Location: Toronto, Ontario, Canada

Overview

Food Mamba is a Toronto-based corporate catering and events marketplace that connects companies with 200+ verified vendors, including caterers, event staff, rentals, and entertainment providers. As Senior Marketing Specialist, I led initiatives across website redesign, marketplace structure, SEO, and B2B marketing to improve the platform experience and support business growth.

Website & Platform Redesign

✔️ Led the redesign of the Food Mamba website to improve structure, usability, and visual presentation of the corporate catering marketplace.

✔️ Redesigned key website pages to improve clarity and user experience.

✔️ Structured the vendor marketplace to better showcase 200+ verified vendors.

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Customer Dashboard

✔️ Led the design of the customer dashboard, improving how corporate clients manage orders, track requests, and interact with the platform.

Marketing & Growth

✔️ Improved website SEO rankings from 6th to 1st position on Google for targeted keywords.

✔️Executed segmented B2B email campaigns, achieving open rates of up to 27%.

✔️ Generated 55,000+ social media views within 90 days, with 78% organic reach and significant growth in account visibility.

✔️Managed paid campaigns across Google Ads and LinkedIn to support lead generation and brand visibility in the corporate catering market.

Marketing & Sales Assets

✔️Designed marketing and sales assets, including brochures, roll-up banners, business cards, and investor pitch decks to support business development and partnerships.

Operations & Marketing Infrastructure

✔️Developed a structured lead management system, documenting company profiles, decision-makers, pain points, and engagement history to support targeted B2B outreach.

✔️Built and maintained analytics dashboards and operational tracking systems to monitor marketing activities, lead status, campaign performance, and team productivity.

✔️Conducted product testing and QA, identifying usability issues and collaborating with developers to improve platform performance and user experience.

Marketplace Content & Vendor Standards

✔️Developed vendor page standards and documentation for a 200+ vendor marketplace, defining best practices for descriptions, images, tags, and SEO structure, and created internal tutorials to guide content updates and maintain platform consistency.

✔️ Created internal documentation and tutorials to guide content updates and maintain platform consistency.