CASE STUDY / 01 2026 — PRESENT

OFF LIMIT
SPORTS

Building an integrated digital marketing ecosystem for a growing sports community.

ROLE Marketing Specialist (Contract)
LOCATION Toronto, Canada
TIMELINE July 2026 — Present
INDUSTRY Sports & Recreation
Off Limit Sports integrated marketing campaigns
ABOUT THE BRAND

Off Limit Sports is an adult social sports organization running volleyball, pickleball and dodgeball leagues across the Greater Toronto Area.

15+ Years in the GTA
sports community
15K+ Players
4K+ Email audience

STRATEGY TO
execution.

Working across the full digital marketing ecosystem, from acquisition and content to web, CRM and analytics.

01 PAID ACQUISITION

Meta Advertising / Google Search / Campaign Optimization

02 CONTENT & SOCIAL

Content Strategy / Social Media / Video & Creative Production

03 EMAIL & CRM

Email Campaigns / Audience Communication / Registration Promotion

04 WEB & UX

Wix Optimization / Landing Pages / Customer Journey / Website Redesign*

05 BRAND & CREATIVE

Digital Assets / Print Collateral / Merchandise*

06 ANALYTICS & TRACKING

Google Analytics / Meta Ads Manager / Performance Reporting

* Currently in development

RESULTS THAT
move the game.

75% Views from non-followers
+13% Instagram follower growth
67% Email open rate
6% Email click rate